Chances are the search engine has changed its algorithm since my last post about getting traffic. Yes, change is the one constant in the search engine world. But change is often a good thing. If anything, it keeps us from going stale.

For now, here’s the second half of that list of six deceptively simple SEO web promotion techniques that go beyond basic “on page” optimization to pull visitors to your site like moths to a bright flickering flame.

Strategy 4. Offer Your Thoughts and Advice At Online Forums and User Groups

No matter what your niche, you will find a related forum, Yahoo! Group, Google Newsgroup, or other online community. Find these, see how the members interact with each other, learn what types of information are expected and accepted, and then get responsibly involved. This strategy takes so much time and focused effort that you may decide to outsource it to professional posters looking for work at Elance.com, RentACoder.com, or any of the other freelance work sites.

Strategy 5. List Your Website and/or Blog in Online Directories

The trick to gaining relevant listings is to avoid using the same text in every directory to describe your site. Switch things up to avoid being cited for duplicate content. Also, take your time submitting your site to all of the directories. Too many attempts at listing your website throughout the Internet can cause Google to label you a “spammer”. It’s better to rise gradually in Google’s search engine results pages (SERPs) than to be banned.

Strategy 6. Broadcast Yourself with Podcasts and Web Videos

People enjoy being able to consume information in ways that entertain them. They also like to pass things like podcasts and videos on to their friends and colleagues. The more your piece gets passed around, the more your online media becomes “viral”. Create an informative video and you will find yourself catering to a demographic of the online community that invests in the latest technical gadgets — in other words, people with money to spend. Be sure to mention or show your website’s URL and give information about what’s available on your website.

Finally, don’t be shy when it comes to getting the word out about your business. The Internet has emerged as the best game in town for promoting people, products, and services. The more you know about search engine optimization, ways of getting content to the masses, and using creativity to excite people to come to your website, blog, or real world business, the more your business will thrive. Learn SEO web promotion and get some skill at SEO web marketing — or take the time to interview and hire someone skilled at doing the work. Put these six seo web marketing strategies to work today and count on seeing a consistent stream of visitors — and sales — in the weeks, months, and years to come.

Technorati Tags: SEO web marketing, SEO Web Promotion

It is possible but a bit more time and labor intensive to find buyers with cash in hand without spending a lot of money on advertising and “off page” strategies. It can be done, but you end up spending a lot of time “meeting and greeting” as we say here in the South. Your efforts will eventually pay off if you make a concerted effort at locating folks who need what you have to offer. In order of logic and then expense, here’s a list of SEO web promotion techniques that go beyond basic “on page” optimization.

Here are the first three of six deceptively simple strategies for pulling in visitors to your website:

Strategy 1. Add a Blog to Your Stand-Alone Website

This is the first logical thing you can do. The beauty of a blog is that it can be updated at any time and usually in from a number of different electronic platforms. Your constant blog updates (if they’re good, of course) make it possible for you to emerge as the expert authority in your field. People who visit your blog will comment on what you have to say. Keep the conversation alive on your blog and on other blogs in your niche by making good use of the “Comment” section. Do this on a daily basis and you can expect a spike in your traffic.

Strategy 2. Pay to Get Visitors

If you’ve got more money than time, this is the first thing you should logically do to get practically immediate visits. Use Google Adwords and advertising on other pay per click (PPC) networks to get an immediate surge of visitors. Without visitors you receive no sales. You can’t see how many visitors and where they’re coming from if you don’t have some sort of tracking system in place. Tracking your visit results is imparative if you want to run an economical PPC campaign.

Strategy 3. Use Social Bookmarking Networks

This has been the biggest Catch-22 of all. You write content and then you ask that people rate it for helpfulness and clarity. No one will see it if you place it on your blog and say nothing. So the first logical step after posting an article to your blog is to use a ping service like Ping-O-Matic.com or Pingoat.com. Step two involves getting the word out through social bookmarking sites. Doing this yourself has only recently been considered acceptable. But no one will know your post exists if you don’t take the initiative to get the word out. This strategy takes some time to implement due to the number of social bookmarking sites and the different terms of service you have to observed when working with each one.

Now, go think about these three strategies SEO web marketing strategies for a bit. Actually, don’t just think about them — do something! Then come back in a day or so for part 2 of 2. I’ve got three more traffic grabbing strategies to give you.

Technorati Tags: SEO web marketing, SEO Web Promotion

Pre-Planning and Keyword Research

One way to find out what keywords and keyword phrases (i.e., longtail keywords) your competitor is targeting  is to locate his website through the search engine results page (SERP) and analyze it. Your first hint at what keywords he’s targeting is right there under your finger tips — it’s the keyword or keyword phrase you used when you started your search!

Think about it. What did you enter into the search box to find competitor’s website?

• the company name?
• the product they sell?
• the service they offer?
• their location?
• a recent news item about them?

In other words, how did you find them? If they’re you’re competitor and they offer products and services similar to what your business offers, wouldn’t it make sense to use some of those keywords and keyword phrases on your own website?

When you found them, were they located on the SERP’s first page or did you have to go through a few pages to locate them?

The strategy behind pre-planning and keyword research is to think about the keywords and keyword phrases your potential clients use to find you. Once you’ve figured that out (and there are more ways to figure that out than I have time to go into in this article) then it’s up to you to make use of those keywords and keyword phrases on your own website. That way, your competitor’s clients could possibly become your clients when they find you on the SERP when they do a search on those very same keywords and phrases.

Well Orchestrated Search Engine Optimization (SEO) Web Promotion

Web designers and web developers use search engine optimization (SEO) to improve website ranking potential. SEO is a marketing strategy which involves writing content and using web page programming code to make it easy for search engines to find a web page based on a user’s search criteria. A dilligent SEO web promotion expert will use SEO along with other marketing techniques to improve the chances of a website appearing as an authority on a subject with the help of targeted keywords and keyword phrases.

The benefit of having your site appear as an authority is that your search engine page rank will improve. If your content is truly informative and relevant to your visitor’s keyword phrase search, Google, Yahoo!, MSN and others will reward you by giving you better visibility. The more visibility, the more you are seen as an authority.

Unfortunately getting top billing as an authority these days is more complicated than merely matching up keyword phrases with customer searches. That’s why you’ll want to find a good SEO web promotion expert when you’re ready to take down your competition. It’s a good idea to get a general idea about what you’re looking for when seeking out the help of a web promotion specialist. Luckily, you’ll find lots of tips, tricks, and resources online and right here on this website.

Technorati Tags: authority, Search Engine Optimization, SEO Web Promotion

Another thing that you as a new online business owner might tend to ignore or be oblivious to is the fact that it’s not all about you and your product or service. When was the last time you did a search on “Acme Boat Insurance and Hazard Indemnity“? Even if you do own a boat, you might have instead started with a simple search for “boat insurance”.

The magic of SEO web promotion is that the web developer will “programmed” or tweaked your website to be easily found by someone searching for you offer. The trick behind the magic, however, is understanding just what your potential customer really needs and then presenting it to him in terms he will use while searching. Is it Acme Boat Insurance, the company? Or is it mainly “affordable boat insurance”?

Now, think back about the last time you went looking for something on the web. Were you looking specifically for an animated splash page with snappy music and flashy visual effects? Were you thoroughly annoyed by having to wait on a commercial while you hunted down the information you really needed?

There was a time when the height of website production was the impressive Flash animated interface. But even as bandwidth has increased, the public’s love affair with glitz has settled back into the Internet’s original purpose of transmitting information.

What that means is that visitors to your website are looking for whatever information you are willing to give them for free. Your free information is what holds their attention, so it’s up to you to work with your web designer to write (or select and present) content that is relevant to what your online business sells. If you’re a consultant, you might publish articles about your advice philosophy. Your potential clients will read this and, in some cases, decide that you offer exactly what they need to buy. Those who decide not to take you up on your offer spared you the expense of wasted time.

Finally, remember to put our web site address on all your print media — business cards, stationary, brochures, etc. The ultimate sale will come from people who found you or your web address after seeking out the services that you and other businesses may offer. Sometimes that happens by “word of mouth”. Other times it’s a matter of being found in the search engines. SEO web promotion is the craft of getting your site in front of people who have not yet had the pleasure of receiving your brochure in the mail.

Technorati Tags: Search Engine Optimization, SEO Web Promotion, Website Promotion