SEO Web Promotion

SEO Web Promotion: A Search Engine Optimization Overview

Are you still waiting to see a positive return on your investment for the beautiful website you put up a few months ago? Do you get frustrated and annoyed when you hear stories of how your competitor is raking in thousands of dollars weekly (or daily!) just by being on the first page of Google? My guess is that your competitor is using search engine optimization techniques (SEO) to pull targeted paying customers to his website. But since you’re here on my blog reading my article, I’m going to give you an overview of things to look for as you analyze your competitor’s SEO web promotion strategy.

Pre-Planning and Keyword Research

One way to find out what keywords and keyword phrases (i.e., longtail keywords) your competitor is targeting  is to locate his website through the search engine results page (SERP) and analyze it. Your first hint at what keywords he’s targeting is right there under your finger tips — it’s the keyword or keyword phrase you used when you started your search!

Think about it. What did you enter into the search box to find competitor’s website?

• the company name?
• the product they sell?
• the service they offer?
• their location?
• a recent news item about them?

In other words, how did you find them? If they’re you’re competitor and they offer products and services similar to what your business offers, wouldn’t it make sense to use some of those keywords and keyword phrases on your own website?

When you found them, were they located on the SERP’s first page or did you have to go through a few pages to locate them?

The strategy behind pre-planning and keyword research is to think about the keywords and keyword phrases your potential clients use to find you. Once you’ve figured that out (and there are more ways to figure that out than I have time to go into in this article) then it’s up to you to make use of those keywords and keyword phrases on your own website. That way, your competitor’s clients could possibly become your clients when they find you on the SERP when they do a search on those very same keywords and phrases.

Well Orchestrated Search Engine Optimization (SEO) Web Promotion

Web designers and web developers use search engine optimization (SEO) to improve website ranking potential. SEO is a marketing strategy which involves writing content and using web page programming code to make it easy for search engines to find a web page based on a user’s search criteria. A dilligent SEO web promotion expert will use SEO along with other marketing techniques to improve the chances of a website appearing as an authority on a subject with the help of targeted keywords and keyword phrases.

The benefit of having your site appear as an authority is that your search engine page rank will improve. If your content is truly informative and relevant to your visitor’s keyword phrase search, Google, Yahoo!, MSN and others will reward you by giving you better visibility. The more visibility, the more you are seen as an authority.

Unfortunately getting top billing as an authority these days is more complicated than merely matching up keyword phrases with customer searches. That’s why you’ll want to find a good SEO web promotion expert when you’re ready to take down your competition. It’s a good idea to get a general idea about what you’re looking for when seeking out the help of a web promotion specialist. Luckily, you’ll find lots of tips, tricks, and resources online and right here on this website.

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SEO Web Promotion

Web promotion and search engine optimization, or SEO, is the ugly, unglamorous side of web design. It is necessary but invisible to the common visitor. Consequently, new business owners often start out with the driving goal of finding a web design service that will produce a beautiful, glitzy website. The reality of having a new online business is that no one will ever see your site unless you advertise. Unless your web designer has SEO web promotion skills — or works with someone who does — you’ll only end up wasting money.

Another thing that you as a new online business owner might tend to ignore or be oblivious to is the fact that it’s not all about you and your product or service. When was the last time you did a search on “Acme Boat Insurance and Hazard Indemnity“? Even if you do own a boat, you might have instead started with a simple search for “boat insurance”.

The magic of SEO web promotion is that the web developer will “programmed” or tweaked your website to be easily found by someone searching for you offer. The trick behind the magic, however, is understanding just what your potential customer really needs and then presenting it to him in terms he will use while searching. Is it Acme Boat Insurance, the company? Or is it mainly “affordable boat insurance”?

Now, think back about the last time you went looking for something on the web. Were you looking specifically for an animated splash page with snappy music and flashy visual effects? Were you thoroughly annoyed by having to wait on a commercial while you hunted down the information you really needed?

There was a time when the height of website production was the impressive Flash animated interface. But even as bandwidth has increased, the public’s love affair with glitz has settled back into the Internet’s original purpose of transmitting information.

What that means is that visitors to your website are looking for whatever information you are willing to give them for free. Your free information is what holds their attention, so it’s up to you to work with your web designer to write (or select and present) content that is relevant to what your online business sells. If you’re a consultant, you might publish articles about your advice philosophy. Your potential clients will read this and, in some cases, decide that you offer exactly what they need to buy. Those who decide not to take you up on your offer spared you the expense of wasted time.

Finally, remember to put our web site address on all your print media — business cards, stationary, brochures, etc. The ultimate sale will come from people who found you or your web address after seeking out the services that you and other businesses may offer. Sometimes that happens by “word of mouth”. Other times it’s a matter of being found in the search engines. SEO web promotion is the craft of getting your site in front of people who have not yet had the pleasure of receiving your brochure in the mail.

Technorati Tags: Search Engine Optimization, SEO Web Promotion, Website Promotion

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